YCCS7120 On-The-Job Learning Abroad (10 cr)
During this study module students apply their theoretical knowledge in corporate communication in practice and develop their working life skills through working in real-life.
Understands the role and work practices of a corporate communication professional.
Is able to apply theoretical knowledge in corporate communication in working life.
Has a good comprehension of one’s own strengths and weaknesses as a corporate communication professional.
Alternative study module: YCCS7110 Työssä oppiminen kotimaassa.
Description of prerequisites
BA thesis in corporate communication or similar discipline.
- Asunta, L. (2016). The role, the goal and the soul of professional public relations. Developing a holistic model of PR professionalism. Jyväskylän yliopisto, humanistinen tiedekunta, yhteisöviestintä,<br />Sarja: Jyväskylä studies in humanities.; ISBN: 1459-4331; 276
- Theaker, A. & Yaxley, H., The public relations strategic toolkit: an essential guide to successful public relations practice.; ISBN: 9780203143650
- Valentini, C. (Ed.) (2021). Public Relations. Series: Handbooks of Communication Science, 27. (Part I and Part II)