YCCS7110 On-The-Job Learning in Finland (10 cr)
During this study module students apply their theoretical knowledge in corporate communication in practice and develop their working life skills through working in real-life.
After completing this study module, the student:
Understands the role and work practices of a corporate communication professional.
Is able to apply theoretical knowledge in corporate communication in working life.
Has a good comprehension of one’s own strengths and weaknesses as a corporate communication professional.
Alternative study module: YCCS7120 Työssä oppiminen ulkomailla
Description of prerequisites
BA thesis in corporate communication or similar discipline.
- Asunta, L. 2016. The role, the goal and the soul of professional public relations. Constructing a holistic model for PR professionalism. Väitöskirja, julkaistu sarjassa Studies in humanities, no. 276. Jyväskylän yliopisto.; ISBN: 1459-4331; 276
- Theaker, A. & Yaxley, H., The public relations strategic toolkit: an essential guide to successful public relations practice.; ISBN: 9780203143650
- Valentini, C. (Ed.) (2021). Public Relations. Series: Handbooks of Communication Science, 27. (Part I and Part II)