YCCS7110 On-The-Job Learning in Finland (10 cr)

Study level:
Advanced studies
Grading scale:
Pass - fail
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2020-2021, 2021-2022, 2022-2023

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During this study module students apply their theoretical knowledge in corporate communication in practice and develop their working life skills through working in real-life.

Learning outcomes

After completing this study module, the student:

  • Understands the role and work practices of a corporate communication professional.

  • Is able to apply theoretical knowledge in corporate communication in working life.

  • Has a good comprehension of one’s own strengths and weaknesses as a corporate communication professional. 

Additional information

Alternative study module: YCCS7120 Työssä oppiminen ulkomailla

Description of prerequisites

BA thesis in corporate communication or similar discipline. 


  • Asunta, L. 2016. The role, the goal and the soul of professional public relations. Constructing a holistic model for PR professionalism. Väitöskirja, julkaistu sarjassa Studies in humanities, no. 276. Jyväskylän yliopisto.; ISBN: 1459-4331; 276
  • Theaker, A. & Yaxley, H., The public relations strategic toolkit: an essential guide to successful public relations practice.; ISBN: 9780203143650
  • Valentini, C. (Ed.) (2021). Public Relations. Series: Handbooks of Communication Science, 27. (Part I and Part II)

Completion methods

Method 1

Evaluation criteria:
A guided internship of at least two months, an internship plan, an internship report, and a written evaluation from the employer.
Select all marked parts
Parts of the completion methods

Independent study (10 cr)

Independent study
Grading scale:
Pass - fail
No published teaching