YCCS2220 Crisis Communication Management (5 cr)

Study level:
Advanced studies
Grading scale:
0-5
Language:
English
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2020-2021, 2021-2022, 2022-2023

Description

The study module helps students understand how crises develop and how organizations attempt to predict, manage and mitigate the effects of crises, such as on corporate reputation. Students will learn the main elements of an effective crisis communication plan and will examine main communication strategies that may be applied in various crisis situations.

Learning outcomes

After completing this study module, the student:

  • has improved his/her understanding of how issues turn into crises

  • is able to identify and address communication problems proactively

  • has trained in the management of stakeholder relations in critical situations

  • is able to communicate effectively across different contexts and situations.

  • has improved his/her self-management skills

  • has developed problem-solving skills


Recommended prerequisites

Literature

  • Finn Frandsen & Winni Johansen (2017). Organizational crisis communication. London, Sage (selection of chapters)
  • Timothy Coombs (2018). Ongoing crisis communication: Planning managing and responding. London, Sage (selection of chapters)

Completion methods

Method 1

Description:
Participation on lectures, attendance requirement 80 %
Evaluation criteria:
Crisis communication simulation excercise and learning diary
Select all marked parts
Parts of the completion methods
x

Participation in teaching (5 cr)

Type:
Participation in teaching
Grading scale:
0-5

Teaching