YCCS2220 Crisis Communication Management (5 cr)
The study module helps students understand how crises develop and how organizations attempt to predict, manage and mitigate the effects of crises, such as on corporate reputation. Students will learn the main elements of an effective crisis communication plan and will examine main communication strategies that may be applied in various crisis situations.
After completing this study module, the student:
has improved his/her understanding of how issues turn into crises
is able to identify and address communication problems proactively
has trained in the management of stakeholder relations in critical situations
is able to communicate effectively across different contexts and situations.
has improved his/her self-management skills
has developed problem-solving skills
- Prerequisite group 1
- Finn Frandsen & Winni Johansen (2017). Organizational crisis communication. London, Sage (selection of chapters)
- Timothy Coombs (2018). Ongoing crisis communication: Planning managing and responding. London, Sage (selection of chapters)