TJTS5703 Growth Hacking (5 cr)
This course focusing on growing your digital marketing results faster through growth hacking techniques, methods, tools, and practices! The student will understand the benefits of the most useful metrics such as lean analytics, web traffic, digital conversion funnels, Lifetime Value, and Customer Acquisition Cost. A continuous experimentation model is introduced to guide business growth through rapid experiments. Experiments may involve a combination of marketing, software development, sales, service design, and analytics techniques.
The students understand the principles and practices of growth hacking in order to achieve business growth. The students are able to apply the model of business growth through rapid experiments in the customer domain. Students are able to develop experiments that are involving a
combination of marketing, software development, sales, service design,
and analytics techniques.
The course involves weekly lectures, classroom exercises, and practical work with real companies and in simulated environments. Course evaluation will be done based on project work. The course does not have an exam. The course ends with a public event where the results are presented to an international audience via a live stream.
Description of prerequisites
A basic understanding of web technologies (e.g., online marketing, email marketing, search engine optimization) is beneficial for the course.
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