TJTS5602 Digitalization of Services (5 cr)
This course focuses on digitalization of services. The readings are based on academic journal and conference articles. The course focuses on a critical examination and evaluation of the literature on a variety of key service research topics of today. The idea is to give you a broad understanding of the digitalization of services. The academic goal of the course is to prepare students for digitalization of services. A basic grounding in the concepts underlying research in the discipline is essential if students are to succeed in completing the graduate program. This course is designed to introduce students to digitalization of services. Students need to understand the nature of service research as a discipline and current research issues and themes. A number of current research areas will be identified and representative papers examined. The course will also apply the theoretical concepts in practice in order familiarize the students with the practical problems of digitalization of services in incumbent firms.
The course will use a typical master’s course format. The course consists of theoretical lectures, which are followed up by group work labs. However, it is assumed that students will participate to class discussion and prepare for each of the lectures beforehand.
Online Class Quizzes 10%; Individual Assignment 15%; Group Assignment 35%; Final Exam 40%
After the course, students will have good knowledge and understanding of research in the area of digitalization of services; They can acquire knowledge and read critically relevant research articles in some of the leading academic journals and conference proceedings; And, they can apply conceptual models and methods of service digitalization in practice.
Description of prerequisites
This course assumes that you have already completed your bachelor’s studies and you are currently doing your master’s or doctoral studies.
The more specific course reading will be announced every semester and updated regularly to follow the current research trends. The readings will be based on high-quality journal articles and papers in conference proceedings from the related field of research, such as information systems, service science and service research.