JSBJ2260 Research Traditions in Marketing (KATAJA) (6 cr)

Study level:
Postgraduate studies
Grading scale:
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2020-2021, 2021-2022, 2022-2023


Completion methods

Lectures, pre-course assignment and exercises (20% of the grade).
Readings of key articles (approx. 600 pages). Please, note that you should reserve enough time to prepare for the course (reading-package).
Background literature recommended: Maclaran, Saren, Stern & Tadajewski (2009): The Sage Handbook of Marketing Theory. London: Sage Publications.
A reflective essay on the theoretical stream that is linked participant’s own research area (80% of the grade).
Seminar type of lectures and exercises, altogether 35 hours in a five day intensive format. Analysis and assessment of course material, active student participation; group/individual tasks through preparation of mini-presentations of given problems/articles; a reflective essay based a student’s own research topic and related course material.

Assessment details
Evaluation is based on participation in lectures, pre course assignment and exercises (20% of the grade) and reflective essay on the theoretical stream that is linked to participant’s own research area (80% of the grade). 1-5 scale

Learning outcomes

The course provides an in-depth overview and understanding of the major theoretical approaches within marketing discipline. Relevant theories are not only described but also discussed and evaluated. Emphasis is given to the ability to probe into the fundamental assumptions underlying different theoretical perspectives, into the basic questions they try to provide answers for, as well as into their basic limitations. Also, how research is carried out in each theoretical tradition is addressed. The course aims not only to support participants’ own Ph.D. research but also offers a systematic 'state-of-the-art' overview of the wide-ranging field of marketing discipline.

Additional information

The maximum number of students is 25 and the participants will be selected on the basis of KATAJA’s general instructions. There is no course fee. However, each student has to cover her/his travel expenses, accommodation and meals.

Completion methods

Method 1

Select all marked parts
Parts of the completion methods

Participation in teaching (6 cr)

Participation in teaching
Grading scale:
No published teaching