YMAS3140 Digital Marketing in Action (8 cr)
Study level:
Advanced studies
Grading scale:
0-5
Language:
English
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2017-2018, 2018-2019, 2019-2020
Description
Content
The course consists of different *modules: (1) website design, (2) search engine optimization and content marketing, (3) digital advertising, and (4) digital analytics. Each module includes a prereading package, lectures and practical implementation.
*The modules are subject to change.
Completion methods
Contact teaching course, spring semester 3rd and 4th period. The study methods of the contact teaching course are specified in the study program annually.
Assessment details
Accepted completion of the designated assignments. The assessment criteria of the course is specified in the study program annually.
Learning outcomes
After completion of the course the student is able to:
- Design user-friendly websites
- Perform search engine optimization (SEO)
- Design and create SEO-friendly content
- Plan and implement digital advertising campaigns
- Analyze digital data to make data-driven decisions
- Design user-friendly websites
- Perform search engine optimization (SEO)
- Design and create SEO-friendly content
- Plan and implement digital advertising campaigns
- Analyze digital data to make data-driven decisions
Description of prerequisites
Intermediate-level studies in marketing completed
YMAS3130 Digital marketing management and planning completed or on-going
YMAS3130 Digital marketing management and planning completed or on-going
Study materials
Free-choice books and study content assigned by instructor.
Completion methods
Method 1
Select all marked parts
Parts of the completion methods
x
Teaching (8 cr)
Type:
Participation in teaching
Grading scale:
0-5
Language:
English