TJTS566 Digital Service Innovation and Design (5 cr)

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Study level:
Advanced studies
Grading scale:
0-5
Language:
English
Responsible organisation:
Faculty of Information Technology
Curriculum periods:
2017-2018, 2018-2019, 2019-2020

Description

Content

This course focuses on digital service research, more specifically on innovation and design of digital services. We start by looking at the nature of the field as shown by academic journals, conferences, researchers and institutions. This is then followed by a critical examination and evaluation of contemporary service research on a variety of topics. The idea is to give you a broad understanding of the digital service innovation and design field as a whole. The academic goal of the course is to prepare students for doing research in the area of digital service innovation and design. A basic grounding in the concepts underlying research in the discipline is essential if students are to succeed in completing the graduate program. This course is designed to introduce students to digital service research. Students need to understand the nature of service research as a discipline and current research issues and themes. A number of current research areas will be identified and representative papers examined. The course will also apply the theoretical concepts in practice in order familiarize the students with the practical problems of digital service innovation and design.

Completion methods

Students prepare and participate classes, work on and deliver a group assignment, work on an individual assignment and take a final exam based on the course material.

Assessment details

Class Preparation & Participation 15%; Group project Deliverable & Presentation 20%; Individual Assignment 15%; Final Exam 50%. Students need to have a passing mark for the group assignment, the individual assignment and the final exam. Students are required to participate weekly online quizzes for the readings material. Students are also required to summarize a topic, which has been covered in class, and deliver a group assignment consisting of a project work that carries through the course. Students need to pass an exam based on the course material. If student cannot participate to the class or join a group for the group project work, he or she may compensate 20% of the total grade by doing an extended additional individual assignment.

Learning outcomes

After the course students will have good knowledge and understanding of research in the area of digital service innovation, co-creation, development, and design; Students are able to acquire knowledge and read critically relevant research articles in some of the leading academic journals and conference proceedings; Students are able apply to perform conceptual digital service development and design models and methods in practice; Students are able to produce a digital service specification and a project plan for development. Students can verbally present a business plan to a potential venture capital investor.

Description of prerequisites

This course assumes that you have completed your bachelor’s studies and you are currently doing your master’s or doctoral studies.

Literature

  • Tuunainen, V. and T. Tuunanen (2011). IISIn - A model for analyzing ICT Intensive Service Innovations in n-sided Markets. the 44th Hawaii International Conference on System Sciences (HICSS), Kauai, Hawaii, IEEE.
  • Tuunainen, V. K., et al. (2011). Mobile Service Platforms: Comparing Nokia OVI and Apple App Store with the IISIn Model. Tenth International Conference on Mobile Business (ICMB), Como, IEEE.
  • Peffers, K., et al. (2003). "Extending Critical Success Factors Methodology to Facilitate Broadly Participative Information Systems Planning." Journal of Management Information Systems 20(1): 51-85.
  • Patrício, L., Fisk, R. P., e Cunha, J. F., & Constantine, L. (2011). Multilevel Service Design: From Customer Value Constellation to Service Experience Blueprinting. Journal of Service Research, 14(2), 180-200.
  • Grönroos, C. and P. Voima (2013). "Critical service logic: making sense of value creation and co-creation." Journal of the Academy of Marketing Science 41(2): 133-150.
  • Ostrom, A. L., et al. (2015). "Service research priorities in a rapidly changing context." Journal of Service Research 18(2): 127-159.
  • Bitner, M.J., A.L. Ostrom, and F.N. Morgan (2008). “Service Blueprinting: A Practical Technique for Service Innovation.” California Management Review 50(3): 66-94.
  • Lintula, J., T. Tuunanen, and M. Salo (2017). "Conceptualizing the Value Co-Destruction Process for Service Systems: Literature Review and Synthesis."50th Hawaii International Conference on System Sciences (HICSS), IEEE.
  • Tuunanen, T., et al. (2010). "A Conceptual Framework for Consumer Information Systems Development." Pacific Asia Journal of the Association for Information Systems 2(1): 47-66.
  • Vartiainen, T. and T. Tuunanen (2016). Value Co-Creation and Co-Destruction in an IS Artifact: Contradictions of Geocaching. 2016 49th Hawaii International Conference on System Sciences (HICSS), IEEE.
  • Vargo, S. L. and R. F. Lusch (2004). "Evolving to a New Dominant Logic for Marketing." Journal of Marketing 68(January 2004): 1-17.
  • Fischbach, M., et al. (2013). "Service Lifecycle Management." Business & Information Systems Engineering 5(1): 45-49.
  • Tuunanen, T. and K. Peffers (2016). “Stakeholder Requirements Acquisition Methodology”, submitted to an international peer-reviewed journal.
  • Rochet, J.-C. and J. Tirole (2003). "Platform Competition in Two-Sided Markets." Journal of the European Economic Association 1(4): 990-1029.
  • Tuunanen, T. and H. Cassab (2011). "Service Process Modularization: Reuse Versus Variation in Service Extensions." Journal of Service Research 14(3): 340-354.
  • Bask, A., et al. (2014). “Developing a Modular Service Architecture for E-store Supply Chains: The; Small- and Medium-Sized Enterprise Perspective.” Service Science 6(4): 1–23.
  • Michel, S., et al. (2008). "Service-logic innovations: How to innovate customers, not products." California Management Review 50(3): 49-65.

Completion methods

Method 1

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Parts of the completion methods
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Teaching (5 cr)

Type:
Participation in teaching
Grading scale:
0-5
Language:
English

Teaching