LYTA509 Sport Marketing (2–4 cr)
Description
Content
The course will introduce students to the concepts and theory of sport marketing, event management, and sport sponsorship. Under the expert guidance of international lecturers, the fundamental reasoning of these topics will be discussed and applied to specific practical cases.
Completion methods
Lectures and seminars (20h), pre-assignment, group work presentations, lecture diary, writing assignment.
Assessment details
1) For 2 ECTS credits: Active participation in lectures 15 %, group work 25 % and lecture diary 60 %.
2) For 4 ECTS credits: Active participation in lectures 15 %, group work 25 % and lecture diary 20 %. + written paper of 10-12 pages 40 %.
Learning outcomes
- demonstrate an understanding of the elements behind the concepts and models of marketing, event management, and sponsorship in sports
Additional information
Spring semester (as part of either the Winter School in Sport Sciences in January or the Summer School in Human Sciences in May-June)