YMAS2120 B to B Relationships and Networks (6 op)

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Opinnon taso:
Syventävät opinnot
Arviointiasteikko:
0-5
Suorituskieli:
englanti
Vastuuorganisaatio:
Jyväskylän yliopiston kauppakorkeakoulu
Opetussuunnitelmakaudet:
2017-2018, 2018-2019, 2019-2020

Kuvaus

Sisältö

- Introduction
- Research traditions in marketing
- Schools of marketing in action
- The levels of business network management
- Networks as relationships, structures, positions and processes
- The management of business relationships
- Case assignments

Suoritustavat

Contact teaching course: Spring semester, 4th term. The study methods of the contact teaching course are specified in the study program annually.

Arviointiperusteet

Accepted completion of the designated assignments. The assessment criteria of the course is specified in the study program annually.

Osaamistavoitteet

The overall aim to develop participants’ conceptual and practical capabilities as managers and business professionals in the area of btob marketing. On successful completion of the course, students will be able to:
- position business to business marketing (relationships and networks) in the theoretical fields of marketing
- to use theoretical concepts and practical tools to analyse and manage business relationships and value creating networks

Esitietojen kuvaus

Intermediate studies in marketing.

Oppimateriaalit

Lecture notes, the course book, additional articles.

Kirjallisuus

  • Ford, G., Håkansson, H., Gadde, L.-E. & Snehota, I. (2003). Managing Business Relationships. 2nd. ed. John Wiley.; ISBN: 0-470-85125-2

Suoritustavat

Tapa 1

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Osallistuminen opetukseen (6 op)

Tyyppi:
Osallistuminen opetukseen
Arviointiasteikko:
0-5
Suorituskieli:
englanti

Opetus