YCCS3110 Digital Interaction (6 cr)
Study level:
Advanced studies
Grading scale:
0-5
Language:
English
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2017-2018, 2018-2019, 2019-2020
Description
Content
Issue arenas
Stakeholder theory
Social media engagement
Dialogic communication
Organisational listening
Employee engagement
News media relations
Completion methods
Contact teaching course, autumn semester 1st period. Detailed information regarding the ways of completing the course will be announced in the annually published study programme.
Assessment details
Accepted completion of the designated assignments. The assessment criteria of the course is specified in the study program annually.
Learning outcomes
After completion of the course the student is able to
- Identify challenges and opportunities facing organisations attempting to strategically engage with their stakeholders online
- Identify organisational stakeholders (inside and outside the organization), the issues important to them, and issue arenas where they interact
- Explain how to engage in positive ways with organisational stakeholders through a variety of online channels and communication strategies
- Analyze and plan an organisation’s digital communication with diverse stakeholders
- Monitor and measure engagement and other outcomes of online organisation-stakeholder interaction.
- Identify challenges and opportunities facing organisations attempting to strategically engage with their stakeholders online
- Identify organisational stakeholders (inside and outside the organization), the issues important to them, and issue arenas where they interact
- Explain how to engage in positive ways with organisational stakeholders through a variety of online channels and communication strategies
- Analyze and plan an organisation’s digital communication with diverse stakeholders
- Monitor and measure engagement and other outcomes of online organisation-stakeholder interaction.
Study materials
Articles and cases provided by the instructor
Completion methods
Method 1
Select all marked parts
Parts of the completion methods
x
Teaching (6 cr)
Type:
Participation in teaching
Grading scale:
0-5
Language:
English