YCCS2110 Change, Stakeholders and Monitoring (6 cr)

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Study level:
Advanced studies
Grading scale:
0-5
Language:
English
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2017-2018, 2018-2019, 2019-2020

Description

Content

This course examines the importance of communication as an enabler of change in organizations in the global environment where changing stakeholder views require responsiveness. The aim is to get familiar with the processes of public stakeholder interaction and its analysis.

Completion methods

Contact teaching course. Detailed information regarding the ways of completing the course will be announced in the annually published study programme. Timing: Spring semester, 3. period.

Assessment details

Accepted completion of the designated assignments. The assessment criteria of the course is specified in the study program annually.

Learning outcomes

After completing this course the student
- will understand how change in the global environment requires new strategies and approaches for conducting communication
- is able to identify the parties to a public debate and stakeholder goals and expectations, as well as to explore the construction of a conversation
- can do a thematic or content analysis to measure and interprete the public debate in online media
- is able to provide strategic recommendations for an organization based on research.

Study materials

Article package.

Completion methods

Method 1

Select all marked parts
Parts of the completion methods
x

Teaching (6 cr)

Type:
Participation in teaching
Grading scale:
0-5
Language:
English

Teaching