YCCA2120 Corporate Reputation and Crisis Communication (6 cr)

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Study level:
Intermediate studies
Grading scale:
0-5
Language:
English, Finnish
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2017-2018, 2018-2019, 2019-2020

Description

Content

This study module introduces to processes relevant for organizational crises and corporate reputation, and teaches how to better fulfill the related consultant role within the organization.

Completion methods

JSBE:
Contact teaching course, autumn semester 1st period. Detailed information regarding the ways of completing the course will be announced in the annually published study programme.

Open University:
Contact teaching course in Finnish or in English (study methods will be announced in the annual study programme) or online course (study methods will be announced in the annual study programme) or book exam or essay

Assessment details

Accepted completion of the designated assignments. The assessment criteria of the course is specified in the study program annually.

Learning outcomes

On successful completion of this module, the student:
- understands the formation of organizational reputation among audiences
- understands the significance of crises for reputation
- is able to measure the reputation and interpret the results for strategic development of the organization.

Literature

  • Vos, M. & Van der Molen P. (2017, in press), Communication in Turbulent Times - Exploring Issues and Crisis Communication to Enhance Organisational Resilience.
  • Vos, M. & Schoemaker, H. (2006), Monitoring Public Perception of Organizations. Amsterdam, Boom.; ISBN: 9789085063094

Completion methods

Method 1

Select all marked parts
Parts of the completion methods
x

Teaching (6 cr)

Type:
Participation in teaching
Grading scale:
0-5
Language:
English, Finnish

Teaching