TJTS5792 Advanced Lean Startups (5 cr)
Description
Content
The work in the course takes the earlier course (TJTS5790) as the starting point for the startup project. The projects are pivoted base on the market feedback and new Minimum Viable Products (MVP) are developed. New key themes related to software startups are introduced at an advanced level: Software startup economics, lean analytics, Sales and marketing in a startup; Market penetration strategies; Internationalization models and practices; Funding and cash flow management; Pivoting; Venture life-cycle and growth models; Practical steps in establishing a startup (registering and organizing a venture); Entrepreneur exit (IPO, trade sale etc.).
Completion methods
Lectures, including also visiting lectures. Real-world group exercise, where the group creates a tangible MVP of a product or a service, validates the problem in practical setteings, pivots one or few times in an attempt of searching for a scalable business model. The course ends in a public pitching event.
Assessment details
Passing the course requires active participation, working on the exercises, delivering the results and presenting them. The course performance is evaluated by practical startup-project work using the following evaluation criteria: 1) startup readiness, 2) execution and business plausibility and 3) innovativeness.
Learning outcomes
Description of prerequisites
Literature
- Blank, S. (2013). Why the lean start-up changes everything. Harvard Business Review, 91(5), 63-72.; Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the association for Information Systems, 16(1), 1-25.; Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Random House LLC.