YTTP2120 Introduction to Marketing (5 op)

Opinnon taso:
Perusopinnot
Arviointiasteikko:
0-5
Suorituskieli:
englanti
Vastuuorganisaatio:
Jyväskylän yliopiston kauppakorkeakoulu
Opetussuunnitelmakaudet:
2017-2018, 2018-2019, 2019-2020

Kuvaus

Sisältö

• Concepts that underlie the discipline of marketing
• Marketing mix and decision areas
• Marketing and its environment
• Sustainable marketing
• Basic marketing strategies and tactics applied in business cases

Suoritustavat

Contact teaching course, Spring semester, 4th period. The study methods of the contact teaching course are specified in the study program annually.

Arviointiperusteet

Accepted completion of the designated assignments. The assessment criteria of the course is specified in the study program annually.

Osaamistavoitteet

On successful completion of the course, students will be able to:
• name and recognise key marketing concepts and discipline areas
• identify and define the basic elements of the marketing mix
• explain buyer behaviour in consumer and business markets
• identify and explain business development options
• apply the concepts and theories in phenomena of practical business

Lisätietoja

Other materials informed by the lecturer.

Kirjallisuus

  • Gary Armstrong, Philip Kotler, Marc Oliver Opresnik, 2016, Marketing: An Introduction, Global Edition, 13/E (myös e-kirjana saatavilla); ISBN: 9781292146508
  • Iacobucci, D., 2015, Marketing Management, Cengage learning. (available also as e-book); ISBN: 9781473713239

Suoritustavat

Tapa 1

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