YMAS3140 Digital Marketing in Action (8 op)
Opinnon taso:
Syventävät opinnot
Arviointiasteikko:
0-5
Suorituskieli:
englanti
Vastuuorganisaatio:
Jyväskylän yliopiston kauppakorkeakoulu
Opetussuunnitelmakaudet:
2017-2018, 2018-2019, 2019-2020
Kuvaus
Sisältö
The course consists of different *modules: (1) website design, (2) search engine optimization and content marketing, (3) digital advertising, and (4) digital analytics. Each module includes a prereading package, lectures and practical implementation.
*The modules are subject to change.
Suoritustavat
Contact teaching course, spring semester 3rd and 4th period. The study methods of the contact teaching course are specified in the study program annually.
Arviointiperusteet
Accepted completion of the designated assignments. The assessment criteria of the course is specified in the study program annually.
Osaamistavoitteet
After completion of the course the student is able to:
- Design user-friendly websites
- Perform search engine optimization (SEO)
- Design and create SEO-friendly content
- Plan and implement digital advertising campaigns
- Analyze digital data to make data-driven decisions
- Design user-friendly websites
- Perform search engine optimization (SEO)
- Design and create SEO-friendly content
- Plan and implement digital advertising campaigns
- Analyze digital data to make data-driven decisions
Esitietojen kuvaus
Intermediate-level studies in marketing completed
YMAS3130 Digital marketing management and planning completed or on-going
YMAS3130 Digital marketing management and planning completed or on-going
Oppimateriaalit
Free-choice books and study content assigned by instructor.
Suoritustavat
Tapa 1
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