YMAS2120 B to B Relationships and Networks (6 cr)
Study level:
Advanced studies
Grading scale:
0-5
Language:
English
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2017-2018, 2018-2019, 2019-2020
Description
Content
- Introduction
- Research traditions in marketing
- Schools of marketing in action
- The levels of business network management
- Networks as relationships, structures, positions and processes
- The management of business relationships
- Case assignments
Completion methods
Contact teaching course: Spring semester, 4th term. The study methods of the contact teaching course are specified in the study program annually.
Assessment details
Accepted completion of the designated assignments. The assessment criteria of the course is specified in the study program annually.
Learning outcomes
The overall aim to develop participants’ conceptual and practical capabilities as managers and business professionals in the area of btob marketing. On successful completion of the course, students will be able to:
- position business to business marketing (relationships and networks) in the theoretical fields of marketing
- to use theoretical concepts and practical tools to analyse and manage business relationships and value creating networks
- position business to business marketing (relationships and networks) in the theoretical fields of marketing
- to use theoretical concepts and practical tools to analyse and manage business relationships and value creating networks
Description of prerequisites
Intermediate studies in marketing.
Study materials
Lecture notes, the course book, additional articles.
Literature
- Ford, G., Håkansson, H., Gadde, L.-E. & Snehota, I. (2003). Managing Business Relationships. 2nd. ed. John Wiley.; ISBN: 0-470-85125-2
Completion methods
Method 1
Select all marked parts
Parts of the completion methods
x
Unpublished assessment item