YMAA2140 International Marketing (5 cr)

Study level:
Intermediate studies
Grading scale:
0-5
Language:
English
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2017-2018, 2018-2019, 2019-2020

Description

Content

International marketing environment
Sources of international marketing data
Internationalization process
Market entry strategies
Designing, implementing and coordinating an international marketing programme

Completion methods

JSBE: Contact teaching course. The stydy methods of the contact teaching course are specified in the study program annually.

Open University: Contact teaching course (The stydy methods of the contact teaching course are specified in the study program annually), or online course (The stydy methods of the contact teaching course are specified in the study program annually), or book exam or essay.

Assessment details

Accepted completion of the designated assignments. The assessment criteria of the course is specified in the study program annually.

Learning outcomes

On successful completion of the course, students will be able to:
Develop insights into how differences in global economic, cultural, social, political, and legal environments can affect marketing decisions.
Discover sources of information for exploring and evaluating international markets.
Identify and analyse opportunities within global marketing environments.
Develop strategic thinking in the complex and dynamic business context faced by the contemporary global marketing executives and managers.
Develop knowledge and skills to analyse cross-cultural variables and their impact on international marketing.
Develop knowledge and skills to designing, implementing and coordinating international marketing programme

Description of prerequisites

Basic Business Studies.

Study materials

Additional reading may be assigned to supplement text readings.

Literature

  • Czinkota, M.R., Ronkainen I.A. & Zvobgo, G. 2011. International Marketing. Cengage Learning EMEA.; ISBN: 978-1-4080-0923-9
  • Hollensen, S. 2011. Global marketing: a decision-oriented approach. Financial Times Prentice Hall.; ISBN: 978-0-273-72622-7

Completion methods

Method 1

Select all marked parts
Parts of the completion methods
x
Unpublished assessment item