LYTA509 Sport Marketing (2–4 cr)

Study level:
Intermediate studies
Grading scale:
0-5
Language:
English
Responsible organisation:
Faculty of Sport and Health Sciences
Curriculum periods:
2017-2018, 2018-2019, 2019-2020

Description

Content

The course will introduce students to the concepts and theory of sport marketing, event management, and sport sponsorship. Under the expert guidance of international lecturers, the fundamental reasoning of these topics will be discussed and applied to specific practical cases.

Completion methods

Lectures and seminars (20h), pre-assignment, group work presentations, lecture diary, writing assignment.

Assessment details

1) For 2 ECTS credits: Active participation in lectures 15 %, group work 25 % and lecture diary 60 %.
2) For 4 ECTS credits: Active participation in lectures 15 %, group work 25 % and lecture diary 20 %. + written paper of 10-12 pages 40 %.

Learning outcomes

On successful completion of this course, student is able to
- demonstrate an understanding of the elements behind the concepts and models of marketing, event management, and sponsorship in sports

Additional information

Spring semester (as part of either the Winter School in Sport Sciences in January or the Summer School in Human Sciences in May-June)

Study materials

Reading for pre-assignment to be announced before the module

Completion methods

Method 1

Select all marked parts
Parts of the completion methods
x
Unpublished assessment item