JSBP9240 Introduction to Entrepreneurship (LITO) (5 cr)

Study level:
Basic studies
Grading scale:
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2017-2018, 2018-2019, 2019-2020



The decision to become an entrepreneur:
- Introduction to entrepreneurship
Creating viable business ideas:
- Creating business opportunities
- Preliminary research
- Industry analysis
- Business plan
From an idea to an entrepreneurial firm:
- Building a team
- Analyzing start-up strengths and weaknesses from the funding perspective
- Ethical and legal issues in starting a firm
- Writing a business plan and constructing a story
- Attracting funding
Managing an entrepreneurial firm and creating growth:
- Marketing
- Understanding VC operations
- IPRs
- Challenges of growth and managing growth
- Growth strategies
- Operation forms

Completion methods

Course assignments include:
- Familiarization with the course book
- Learning and reflection assignments
- Grouping exercises
The assignments are done on the online learning platform as both individual and group work.

Assessment details

Student performance will be evaluated on a scale from 1 to 5. The course consists of five modules and each module is linked to two chapters in the course book. Each module that the student completes contributes one grade point to the final grade. Hence, passing each of the five modules gives the grade five.

Learning outcomes

During the course, the student will learn to understand the significance of an entrepreneurial team, and will form an understanding of entrepreneurship as a creative activity that happens in the form of business.

After completing the course, the student will be able to:
- define business-related principles, possibilities and challenges
- plan business initiating from customer needs, value creation, testing and agility
- interpret business-related substance areas where competence is needed

Description of prerequisites

No requirements

Study materials

Barringer, B. & Ireland. D. (2012). Entrepreneurship: Successfully Launching New Ventures, 4th Edition. Prentice Hall. Later editions can also be used.

Completion methods

Method 1

Select all marked parts
Parts of the completion methods
Unpublished assessment item