JSBP9240 Introduction to Entrepreneurship (LITO) (5 cr)
Description
Content
The decision to become an entrepreneur:
- Introduction to entrepreneurship
Creating viable business ideas:
- Creating business opportunities
- Preliminary research
- Industry analysis
- Business plan
From an idea to an entrepreneurial firm:
- Building a team
- Analyzing start-up strengths and weaknesses from the funding perspective
- Ethical and legal issues in starting a firm
- Writing a business plan and constructing a story
- Attracting funding
Managing an entrepreneurial firm and creating growth:
- Marketing
- Understanding VC operations
- IPRs
- Challenges of growth and managing growth
- Growth strategies
- Operation forms
Completion methods
Course assignments include:
- Familiarization with the course book
- Learning and reflection assignments
- Grouping exercises
The assignments are done on the online learning platform as both individual and group work.
Assessment details
Student performance will be evaluated on a scale from 1 to 5. The course consists of five modules and each module is linked to two chapters in the course book. Each module that the student completes contributes one grade point to the final grade. Hence, passing each of the five modules gives the grade five.
Learning outcomes
After completing the course, the student will be able to:
- define business-related principles, possibilities and challenges
- plan business initiating from customer needs, value creation, testing and agility
- interpret business-related substance areas where competence is needed