IMCS1016 Semiotics of Culture and Media (5 cr)
Study level:
Advanced studies
Grading scale:
0-5
Language:
English
Responsible organisation:
Department of Language and Communication Studies
Curriculum periods:
2017-2018, 2018-2019, 2019-2020
Description
Content
Semiotics as the study of signs offers valuable tools to analyze representations and to scrutinize communication processes in an array of settings. This course introduces the students to sign conceptions and traditions of semiotics and multimodality. It specifically focuses on the semiotics of consumption and critically analyzes marketing and public relation strategies in different cultural contexts from a semiotic point of view.
Completion methods
Lecture course, group work
Assessment details
Project work, learning portfolio
Learning outcomes
On completion of this course, the student will be able to
- describe and criticize main approaches to semiotics and their concepts
- perceive and analyze differences in semiotic processes in different cultures and societies
- analyze marketing and public relation strategies critically
- apply semiotics in marketing.
- describe and criticize main approaches to semiotics and their concepts
- perceive and analyze differences in semiotic processes in different cultures and societies
- analyze marketing and public relation strategies critically
- apply semiotics in marketing.
Additional information
Timing: 1st year
Literature
- Selected articles and chapters from a.o.:
- Hestbaek Anderesen, Thomas et al (eds.): Social Semiotics. Key Figures, New Directions. 2015.
- Chandler, Daniel: Semiotics. The Basics. 2007.
- Oswald, Laura: Creating Value. The Theory and Practice of Marketing Semiotics Research. 2015.
- Beasly, Ron & Marcel Danesi: Persuasive Signs. The Semiotics of Advertising. 2002.
Completion methods
Method 1
Select all marked parts
Parts of the completion methods
x
Unpublished assessment item